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''see also base and superstructure'' Social Infrastructure is a general term referring to a class of internet services which allow websites or mobile devices to integrate social functionality into their application user experience. Such functionality includes social login, sharing, commenting, activity feeds, social identity storage, gamification and others. The technologies and services comprising social infrastructure are made available by a variety of sources including social network providers such as Facebook, Twitter, LinkedIn, Google, etc. Additionally, 3rd party providers like Gigya, (Livefyre ), (Hull ), Echo, BazaarVoice, Janrain, Loginradius, AddThis, and ShareThis provide services that allow applications to integrate social functionality using multiple social networks. While each provider offers a different range of social functionality to applications, all providers offer their own set of tools, plugins, SDKs and APIs to ensure their platform is accessible across as many devices as possible. Using standard programming languages (HTML, Javascript, PHP, Java, Objective-C, etc.), applications can interface with social infrastructure from desktops, laptops, mobile phones and tablets. The major Indian ICT player United Telecoms Limited which had deployed several state wide area networks & e-governance projects has implemented social infrastructure projects. The initiative is targeting health exchanges, tsunami warning systems. City surveillance, broadband and communication systems for rapid transportation systems. ==Services & Technologies== The various technologies that make up the social Infrastructure are meant to provide content owners the necessary “social network hooks” to enhance content within a website or application.〔(How to Choose the Right Social Marketing Platform ) Mashable, July 13, 2012〕 Social Login :Social Login allows users to log in to a website or application using their existing credentials on identity providers such as Facebook, Twitter, LinkedIn and Google. Social login is a key technology of the social infrastructure since many of its services require establishing a valid identity before being used. Sharing :Allows users to share or bookmark site content and send to friends on social networks. Popular social buttons such as Facebook Like, Twitter Tweet and Google +1 are commonly added to websites which lets users share content with a single mouse click or tap from a mobile device. Sharing “plugins” from vendors offer services that let users share content to multiple social networks at once. Comments :Gives users the ability to post their comments and have discussions about site content. Users often have the option of broadcasting their comment to their activity feeds on social networks which link friends back to the site content. Ratings/Reviews :Provides users a way to give feedback on an article, blog post, product or any other type of content across a site or application. This can range anywhere from simple ratings (3 out of 5 stars) to written reviews. Typically, users have the option of sharing this feedback on their social networks. Activity Feeds :Also known as an activity stream, activity feeds display to the user what their friends and other visitors have recently been doing on a site or application. The feed is typically updated when users do anything “social” such as perform share, post a comment, earn a badge, etc. Live Chat :Allows users to chat, comment and share activity in real-time. Live Chat is typically used for live events such as webcasts, web chats and webinars. Due to technical complexities of live streaming, live chat is generally offered to sites as a plugin hosted on an SaaS model. Gamification :Gamification takes concepts often found in games (points, badges, challenges, progress bars, rankings, etc) and applies them to non-game websites and applications to make them more appealing. Pre-built plugins and GUI elements are often made available to display and manage the information. Consumer Identity Data Storage :Stores a combination of standard online profile data (name, city, email, gender, etc) with social data (friends, likes, posts, etc) to offer a more comprehensive picture of a user’s demographics and preferences. Vendors such as Facebook, Twitter and Google capture and store information with permission from the user whose identity is (self-asserted ). Some 3rd party vendors aggregate social identity information across multiple vendors. Social Analytics :Pulls data from one or more social networks and identity providers to deliver metrics and reporting about user social activity such as referral traffic, demographics, shares, social logins, key influencers on the site, etc. These metrics provide insights concerning user preferences and site activity. Social APIs :Along with plugins and GUI elements, social networks generally allow sites to access raw social data more directly via an API. Most social networks provide REST and javascript APIs as well as mobile SDKs to their data. Some 3rd party services offer an abstracted API which accesses social data across multiple providers in a single call. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「social infrastructure」の詳細全文を読む スポンサード リンク
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